“For more than a decade, Hallmark holiday movies have represented the gold standard that many aspire to replicate,” Crown Media’s President & CEO, Wonya Lucas said in a statement. “What we bring to the table and what truly sets us apart is an immersive holiday experience that has become a pop culture phenomenon for millions of fans. From our signature movies, to food and wine, to games and decorations, to clothing, music, books, and more, we have created a destination that evokes the spirit and feeling of the season in a way that is uniquely Hallmark,” the report quoted.